Alicia is an accomplished beauty, fashion, and production industry leader – she’s managed entire national broadcasts, major motion pictures, is a published author (Makeup Sensei), and runs a number of small business brands in San Antonio. A few of her ventures include –
- The Oxygen Room & Beauty Bar – An ultra chic salon and boutique located on Broadway near the Pearl.
- Beauty Buzz with Alicia – Three years on FOX network and currently a regular segment on KENS 5 GREAT DAT SA morning show where she provides beauty and makeup tips and trends.
- The Makeup Box – Professional makeup studio that hosts makeup application workshops
- The Professionals – A luxury service providing makeup and styling for weddings, commercial ads, image for networks and fortune 500 companies as well as event logistics for photo shoots.
- Element Boutique– Curator & newest business endeavor, Element Boutique opened in the summer of 2016. Women’s apparel and accessories, intimates, home décor, beauty and gifts.