The #MakeupSENSEI book launch and very first book signing will be next month in San Antonio, Texas! This book is a step by step guide with Alicia’s personal techniques and tips for a natural but photo ready makeup application. It even comes with 30 videos showing you exactly how to achieve it! Don’t miss out on this beauty event where you can get your copy at a special price of just $15! With Christmas around the corner, this is the perfect, unique gift for any female!



Guess who was in this quarterly magazine for the SAN ANTONIO MUSEUM of ART? Ok don’t guess, I’ll just tell you.
My relocated salon, THE OXYGEN ROOM & BEAUTY BAR was one of the “welcome to the neighborhood” blurbs written in the SAMA quarterly magazine and I am so delighted to share it with you!

To repay the favor of a shout out I just had to write about my wonderful neighbors and the enchanting event they have lined up for this evening. After all isn’t that what “keeping up with the Jones’s” is all about?




Closing Night Celebration

Saturday, September 6
7p.m. – 11p.m.
Free for members or $25 for Non-Members (includes Matisse admission)


Le Pique-nique: Bring a picnic to enjoy in our Sculpture Garden. Wild Beast picnic’s are sold out. Tables and chairs will be set up in the Sculpture Garden.

Le Bar: Wine and champagne by the glass or bottle available for cash/credit. Please, per TABC laws, no outside alcohol.

Le Style: Chic summer whites (optional)

La Musique: Kyle Keener and Small World and Chansons Françaises: French Vocal Chamber Music (7-8 p.m.)

L’Art: Matisse: Life in Color plus The Art Books of Henri Matisse + Poetry Slam | 8:30 p.m.

Le Film: Midnight in Paris with Slab Cinema | 9 p.m. | West Courtyard | Bring a blanket or chair

Note: Event reservations not required. However, there is limited space in the exhibition gallery, so we recommend reserving Matisse: Life in Color exhibition tickets online in advance at



You may register at, it is $95 & must be prepaid as seating is limited. Come & learn the A to Z of makeup application with me! There are only a few spots left & this is a hands on class followed by a photo shoot with Jeffrey Truitt so you can see the results of a photo ready makeup application! You will leave with knowledge about tools, how to select products and best colors for you in addition to technique. It is an amazing experience & there is no other like it in San Antonio! See you there!




The Beauty Buzz

This morning on FOX Daytime At Nine I shared the subject of BEAUTY SUPER FOODS. I also shared many wonderful new things that are buzzing in my beauty world. Here are some of the highlights from today!

If you watched today’s show then you may go cry now that you learned all our favorite cupcakes and fried foods accelerate the aging process. The goods news is by changing a few eating habits or adding some omegas and antioxidant rich foods you can withstand the signs of aging.

If you didn’t catch the show today (shame on you, but I forgive) as always you may go to The FOX website later to view the show. I also announced that I will have an expansion on today’s subject of BEAUTY SUPER FOODS in the next NSIDE TEXAS Magazine as I am now their new beauty contributor. It is with great pleasure that I will be bringing Texas some of my beauty advice, tips and tricks through this wonderful people focused and community oriented magazine. Keep a look out for this article in their next publication available for purchase at over 200 Kroger & HEB locations all over Texas!

Their next infamous monthly mixer is at PIATTIS at Elian this upcoming Wednesday, August 13th. For more details or to RSVP add them on Facebook of course!

I also announced that I have expanded and moved my salon/spa THE OXYGEN ROOM & BEAUTY BAR to a 3400 square foot space at 1100 Broadway in Suite 100. We are currently increasing our teams of artists and technicians and look forward to a grand opening very soon! This is in the same building as my makeup workshop studio, THE MAKEUP BOX (Suite 310) where I teach the public instructional makeup classes.

The next SELF APPLICATION MAKEUP WORKSHOP will be AUGUST 30 from 1pm-4pm. You may reserve your spot at, just click on “register” and complete the registration process. This class is already half full and we anticipate it to be a sold out class!

So many wonderful things are happening and I truly believe that the harder you work the luckier you get. Hope to connect with all of you at some point but until then HAPPY PAINTING!


Best Summer Beauty Fixes

Summer is officially here and I am already experiencing some of your typical summer problems! Dry hair, chipped nails and my greys seem to be coming around sooner! I sound like a mess, ha! Well no need to worry as I have some great products to get me through my summer! I even have some great limited edition NYC SAMBA COLLECTION to bronze me up and get me summer color ready!

Here are my favorite summer saviors for taking the heat off your summer beauty problems!

Touchback QUIX:
Gray roots start popping up only a week after coloring, and your next appointment is still 4-5 weeks away, so how do you keep looking sleek and fresh? TouchBack QUIX offers the easiest solution to hiding grays until your next permanent coloring. Unlike conventional color touch-up powders, sprays, mascaras, and crayons, TouchBack QUIX is made with real hair dyes that actually bond to the hair and won’t rub or flake off—even when brushed. With a patented marker delivery system, the temporary touch up allows you to precisely deposit color to your hair, right up to the hairline for natural, effective coverage. No ammonia, peroxide or sulfates.

Price: $14.99

WHERE TO BUY: Walgreens nationally (Dark, Medium and Light Brown), Duane Reade stores (Dark Brown only), and

Touchback QUIX


Sun N’ Bronze Bronzing Powder ($4.99): A smooth, lightweight bronzing powder that provides the ultimate sun-kissed glow. The NYC New York Color Sun n’ Bronze Bronzing Powder offers a unique combination of bronzing and highlighting shades that blend together to create a customed glow just for you. The ultra-fine and lightweight texture brushes on flawlessly to cheeks and contours for a natural look. The shades: Rosa Rio and Coral Samba.


Liquid Lipshine Lip Gloss ($1.99): High pigment lip glosses with maximum shine and intensity. Available in three limited edition shades, the NYC New York Color Liquid Lipshine Lip Gloss is a hydrating formula that leaves lips moisturized and soft and is infused with Vitamin E to protect against environmental damage. And the unique NYC New York Color Perfect Fit Applicator lets you swipe on color, right where you want it, whenever you need it. The shades: Papaya, Passion Fruit, Guava.


In A New York Color Minute Quick Dry Nail Polish ($1.99): Ultra-quick dry nail enamel in electrifying summer shades. These high pigment colors are infused with a hint of shimmer for brilliant, tropically-hued nails that won’t fade. The nail strengthening formula is infused with magnesium, iron, copper, and calcium for beautiful nails and specifically formulated to dry in lightning speed time to a dazzling, high shine finish. The shades: Amazon Green, Carnival Red, Copabanana, Jacaranda Flower, Ocean Blue, Palm Tree, Sweet Melon and Tropicoral.


Show Time Nail Art ($1.99): Fine-tip glossy polishes in Brazil-inspired, tropical colors. Extend your love of art to your nails with the new Show Time Nail Art line from NYC New York Color. The ultra-thin tip is specially designed to allow for intricate, detailed nail art designs. High shine and glossy, the intensely pigmented color is infused with a hint of gorgeous shimmer and draws on easily to create brilliant nails that capture the creative heart of New York and the passionate spirit of Brazil. The shades: Black Ink, Pinkasso and Silverism.


WHERE TO BUY: NYC New York Color products are available at chain drugstores and mass merchandisers nationwide starting from June – September 2014. To find a retailer near you, please visit


A collection that instantly stops breakage and smoothes frizz—at the same time. Carol’s Daughter introduces a new anti-breakage and anti-frizz hair collection that’s exclusive to Target. The new Sacred Tiare Collection for Target allows anyone with damaged, fragile, frizzy and unruly hair to instantly transform it into strong hair that’s frizzless, damage-free and easy to style.

Carol's Daughter


Instantly having perfect moisture-balanced hair that shines and does exactly what you want it to. Carol’s Daughter is bringing its intense moisturizing Black Vanilla Collection to Target with two new additions! This perfect partnership allows anyone with dry, dull, brittle hair to instantly transform it into beautiful hair that’s easy to manage, plus have the perfect shine and softness.

The Carol’s Daughter Black Vanilla Collection is the perfect solution for dry, brittle, dull-looking hair because it’s packed with only the best natural moisturizing ingredients that won’t weigh your hair down. This moisture and shine collection gives hair the balanced moisture it craves to keep it super-soft, easy to manage, plus give it the perfect shine. It has everything dehydrated hair needs—from the color-safe, sulfate free shampoo to revive dull hair to the new rejuvenating oil and finishing sheen to leave behind that healthy-looking shine that every girl wants.

Carol's Daughter Black Vanilla


Hair Milk Nourishing & Conditioning Cleansing Conditioner ($12): Your dream hair starts with the perfect cleanser that won’t leave hair begging for moisture or full of tangled tresses. That’s why this sulfate-free, color-safe and no lather cleansing conditioner rinses away impurities as it deeply moisturizes and quickly detangles curls, coils, kinks and waves so your fingers can do the combing.

Hair Milk Nourishing & Conditioning Original Leave-In Moisturizer ($12): Dry hair = frizzy curls! So, protect your hair from unwanted situations—breakage, thirst and unmanageability—with this fan-favorite leave-in moisturizer. It has all the goodies you know and love to intensely hydrate and strengthen curls, coils, kinks and waves with a rich cream that quickly and easily absorbs into your hair, leaving it glossy, nourished and frizz-free.

Hair Milk Nourishing & Conditioning Styling Pudding ($12): When you style your hair, you simply need the perfect hold—long-lasting, touchable and flake-free. This creamy pudding is every girl’s styling must-have. It gives curls, coils, kinks and waves extra control, and it’s perfect to hold any style without weighing hair down or leaving behind a sticky, flaky residue.

Hair Milk Nourishing & Conditioning Styling Foam ($12): Getting the perfect set style is simple when you have the perfect styling foam. No matter how you style it—rollers, twists, knots, wraps or dryers—you want a flexible hold without a crunch-filled finish or grimey residue. This weightless, creamy foam controls curls, coils, kinks and waves for a moldable, medium hold that feels natural, never sticky.

NEW! Hair Milk Nourishing & Conditioning Styling Butter ($12): Sometimes thick, coarse, textured hair can just never get enough moisture. It can be stiff, uncooperative and frazzled. The secret to perfecting extra-dry and parched strands is this intensely hydrating and restorative creamy butter that deeply conditions your hair to make it stronger, softer and more manageable, plus prevent future damage caused by heat styling or chemical processes.

NEW! Hair Milk Nourishing & Conditioning Refresher Spray ($11): It’s simple, even perfect hair needs to be refreshed to maintain its shine, moisture and style beyond a day. Your hair can easily get into dry, frizzy situations from environmental aggressors like humidity, or get flattened from simply taking a nap. Give curls, coils, kinks and waves the renewing boost they need with this lightweight mist that remoisturizes, redefines and renews your hair without weighing it down.

WHERE TO BUY:: Available at U.S. Target stores and, starting March 30, 2014